A pin’s relevance is based more on a particular user’s interest than collective shares. Pinterest is a search engine: What this means is that users can actively search for products, needs, and ideas.There will always be advantages and disadvantages when it comes to marketing on social media, so here’s what we feel are the points to ponder: Advantages Advantages and Disadvantages of Pinterest Understanding that most users on Pinterest are open to inspiration can lead to conversions solely on becoming of interest to those users. Interacting with those who pin the content, continuing with fresh content and allowing for creatives to interact, can really boost the reach of the channel. With a solid posting strategy of quality content, the rest is really in the follow-up. By posting quality inspirational content, the likelihood of reaching a large base is quite high.Īs with any social platform, content is king and strategy is a priority to winning the game. Next, because it’s a platform for inspiration, it can really play on the needs of the users to promote products that fulfill those needs based on inspirational posts. Not only does that allow a business to brand accordingly, but the platform offers insights and analytics to effectively program marketing. How to use Pinterest for Businessįirst of all, businesses can create an actual business account on Pinterest, much like Facebook and Instagram. ![]() Keeping that in mind, let’s look at how Pinterest can benefit small business marketing. ![]() One thing to note is that over 75% of Pinterest users are female, and over 60% range from 18-49 years old. Many call it a visual discovery engine, allowing users to find inspiration for whatever they may need. While Pinterest may not be suited for all small businesses, it is still wildly useful for anything creative, allowing users to share bulletin boards of interesting designs, recipes, themes, and various inspirations for almost any endeavor. ![]() But does that mean it’s not a viable platform for small business marketing? Not at all. As of this year, it is the 14th most popular platform globally, besting Twitter by 35 million monthly active users, though it still lags behind Facebook, Instagram and Snapchat. Though Pinterest launched back in 2010, it has always seemed to be less popular than other social platforms.
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